Sara Greenfield started out using LinkedIn just like everyone else - she succumbed to the umpteen invitations from people asking her to join LinkedIn, filled out her profile, connected with a few people and then thought "Now What?"
A few years later she had a lightbulb moment, put in place a strategy to find and follow up relevant connections and started to get LEADS.
Since then she has developed her strategies and has written a top-selling book as well as running training for business people.
This book explains how she did it, and how you can too.
- How to optimise your profile to attract prospects to you.
- How you can use LinkedIn as a free way to increase your ranking in the search engines.
- How to create a system to follow up with relevant connections in order to make sales or gain leads.
- How to create a funnel for your leads so that you attract people to you rather than having to go out and do cold calling!
Everything becomes crystal clear in this refreshingly easy to read, practical guide which takes you logically through all the things you need to implement to gain the most advantage from this platform - including 'hidden gems' that you might never, ever find on your own.”
Clear and concise with useful tips throughout. I would highly recommended this book to any using LinkedIn to growth their business.”
This is a really useful step-by-step guide to marketing using Linked In. I thoroughly recommend it."
It's well written and clear, and, underpinning it all, is the clear direction that you need to understand what you are trying to achieve: your marketing objectives and strategy.”
A must read for every business person, sales person, entrepreneur and author: you don't know what you're missing.”